Volkswagen has launched a pop-up store at Doha Festival City as part of expansion plans in Qatar

Volkswagen, in partnership with Q-Auto, has launched a pop-up store at Doha Festival City. This store is the German carmaker’s step towards expanding its operations in the state of Qatar.

Opened at the ground floor of Doha Festival City Mall by Harvey Nichols and The Molten Chocolate Café, Volkswagen looks to connect with the people of Qatar with this pop-up store. People can communicate with the experts on-site who will introduce them to the Volkswagen product lineup.

Apart from this pop-up store, VW has a number of things planned for Qatar which will go hand-in-hand with the country’s Vision 2030 sustainable goals for mobility.

“As a brand focused on moving people forward, we’re committed to connecting with the local community and want to be closer to our customers. The pop-up store is our first  step towards building an enhanced Volkswagen experience for our customers in the State of Qatar,” commented Victor Dalmau, Managing Director of Volkswagen Middle East.

 “Qatar is a very important market for us in the Middle East and we are focused on expanding our presence in the state in an impactful way,” he concluded.

Ahmed Sharifi, General Manager Q-Auto, said: “Q-Auto is proud to be the exclusive dealership for Volkswagen in the state of Qatar,  we look forward to working together with Volkswagen to offer more customer oriented experiences both now and in the future for the people of Qatar.”