New Nissan Sentra makes a powerful first impression

Dubai, United Arab Emirates (23 January 2013) Nissan in the Middle East today unveiled the Nissan Sentra – the new name in premium compact sedans. 

Over 100 VIPs, media and invited guests were wowed by the holographic display highlighting Nissan Sentra’s innovative and exciting features in Downtown Dubai, UAE. Many of Sentra’s technologies have never been seen in cars of this class before, reflecting its aspirational and upscale compact sedan positioning.

“The promise of Nissan Sentra is to allow a broad but discerning car buying audience to ‘shine brighter’,” said Atsuo Kosaka, Managing Director, Nissan Middle East. “Nissan Sentra’s seductive design, unexpected spaciousness, class-defying features and ability to over-deliver on the basics move the game on significantly for compact sedans. We’re confident the new Nissan Sentra will strengthen Nissan’s position as market leader in what is a fiercely competitive segment.”

Sentra is Nissan’s newest model in the 1.6-litre to 1.8-litre compact sedan segment offering the spaciousness and comfort of cars usually found in the segment above. Positioned to give an accessible premium experience, the Nissan Sentra will appeal to the aspirational, smart and savvy compact sedan buyer. 

• Launch of Nissan Sentra continues Nissan’s product onslaught as the fifth all-new vehicle introduced in a 12-month period
• Nissan Sentra is the all-new nameplate in the Middle East’s compact sedan segment.  It is however the 13th generation Nissan sedan in its model line globally
• Available across the Middle East from end of January 2013
• Seductive design with high-end details such as LED accented headlamps and taillamps and upscale interior craftsmanship
• Unexpected spaciousness including class-leading legroom and boot space
• Class-above convenience including dual zone climate control, intelligent key and rear view camera
• Over-delivering on the basics due to 10% reduction on maintenance cost and class-leading fuel economy of 6.2l/100km* and 6.7l/100km* for 1.6-litre and 1.8-litre respectively.  
• Efficient 1.6 and 1.8-litre engines and next-generation Xtronic CVT® delivering optimal performance 
• Seamless connectivity including Bluetooth® and satellite navigation

“Nissan Sentra’s unique combination of features offers a driving experience associated with larger cars, creating an ‘aesthetic of driving’ which comes to this segment for the first time,” said Kosaka-san. “Nissan Sentra, the new name in premium compact sedans, is a high-value choice.”

Seductive design

The new Nissan Sentra places great emphasis on exterior and interior design quality with ‘class-above style’ when compared with competitive vehicles in the compact sedan segment. Externally, its well-balanced exterior proportions with characteristic lines and sculpted panels convey a ‘professional’ persona, a feel which is carried into the interior. Comfortable seats, high quality materials and modern cabin design combined with abundant technology and features, are immediately striking as the driver or passenger enters the car.

Unexpected spaciousness

Nissan Sentra’s lightweight body surrounds an interior offering class-leading roominess. All passengers can spread out comfortably whether in the front or ithe rear which boasts legroom to match models in the higher mid-size sedan segment. Luggage is equally well accommodated thanks to Sentra’s 510-litre boot – again, much bigger than models in its class and matching those in the mid-size sedan segment. 

Class-defying features

Nissan Sentra focuses on class-above design standards inside and out. Automatic dual-zone climate control system with rear passenger air vents, navigation system, rearview camera, intelligent key & Push engine start, and leather seats on selected models are just some of the features Sentra introduces to the segment. However, all models benefit from the standard fitment of soft interior trims, and a wide range of safety equipment including dual airbags, ABS (anti-lock Braking System), EBD (Electronic Brake-force Distribution), and BA (Brake Assist).

Over-delivering on the basics

The Nissan Sentra is a robust mainstream sedan that over delivers on fundamental driving performance, perfected over thirteen generations and five decades of quality and reliability.  The Sentra features refined engines and next-generation CVT transmission resulting in improved fuel efficiency.