Theeb cars guide - prices and specs in UAE

Theeb is a groundbreaking new Emirati automotive brand, established by the UAE-based technology and mobility company K2. Making its world debut at the "Make it in the Emirates 2026" event in Abu Dhabi, Theeb represents the UAE's most ambitious step toward building a homegrown vehicle brand designed specifically for the region's unique conditions. Derived from the Arabic word for "wolf," the brand name symbolizes resilience, strength, and endurance—qualities deeply embedded in the region's desert culture and central to the vehicle's engineering philosophy. The Theeb X01 is the brand's first model, a mid-size plug-in hybrid off-road SUV that has been engineered from the ground up for Gulf terrain, rather than adapted from a vehicle designed for other markets [citation:4][citation:9]. Official pricing and the exact launch date are yet to be announced.

The Theeb X01 has been engineered with the specific demands of the UAE and Gulf region at its core. Its plug-in hybrid powertrain combines a 2.0-litre turbocharged engine with dual electric motors to produce a total of 550 HP and 760 Nm of torque. A 19.45 kWh battery powers the electric motors, providing the instant low-speed torque that is crucial for navigating soft sand and rocky terrain, while the petrol engine ensures long-range capability for extended desert journeys. The X01 is built on a rugged body-on-frame chassis with solid front and rear axles—a configuration chosen for durability in harsh off-road environments and increasingly rare among modern luxury SUVs [citation:1][citation:4]. With a ground clearance of 235 mm, the X01 is designed to tackle the toughest challenges, from the dunes of the Empty Quarter to rocky mountain trails.

The X01 will be available in three distinct trims to suit different lifestyles. The Base trim establishes the core off-road capability, featuring unpainted bumpers and a focus on utility. The Lux version adds body-coloured cladding, illuminated door-line strips, and more refined interior appointments for a premium daily driving experience. The Sport trim is built for the dedicated adventurer, equipped with a roof rack, LED light bar, snorkel, reinforced bull bar, and all-terrain tyres. Each trim is offered in one of three colours inspired by the Gulf landscape: Shamsa (Sun) Yellow, Rimal (Sand) Pearl, and Hajar (Rock) Grey. Inside, the X01 features a modern, driver-focused cockpit with dual screens and a suite of 13 drive modes, including Sand, Rock, Wade, Crawl, and Tank Turn, along with AI-enabled driver assist features.

As Theeb establishes its presence in the UAE, the brand brings a bold vision of localized manufacturing and design innovation. The X01 is planned for assembly at a semi-knocked-down facility in Abu Dhabi, representing a significant step toward developing a domestic automotive industry. With its focus on authentic off-road capability, sustainable hybrid technology, and a design ethos rooted in regional identity, Theeb offers UAE drivers a compelling new choice that is truly made for the Emirates.