Peugeot launches Ramadan Campaign “To Traditions That Live Forever” in the Middle East

In the holy month of Ramadan, Peugeot has launched its new campaign “To Traditions That Live Forever”. As part of the campaign, Peugeot will release a special film which will tell the audience that old customs still have their own special part in modern day life. Peugeot wants to remind viewers about spending quality time with loved ones, re-forging old bonds and the French carmaker wishes that people spend the Holy Month with their families.

Rakesh Nair, Managing Director for European Brands at Stellantis Middle East, said: “Ramadan is a very special time of the year that reminds us to gather with loved ones and break fast as one. Through this campaign, we wanted to highlight that there are some traditions that are too important to be allowed to slip into the past. At PEUGEOT, our mission of turning time into quality time led us to create a story about how a simple gesture and a modern twist on an old tradition can help turn time around, while also bringing people together.”

Peugeot’s “To Traditions That Live Forever” is now live on all digital platforms and will run till the end of the Holy Month of Ramadan, i.e, May 2nd, 2022.