MG Motor and Inter Emirates Motors open three brand new showrooms in the UAE to mark launch of new partnership

MG Motor and Inter Emirates Motors (IEM), the brand’s official distributor in the United Arab Emirates, have announced the opening of three brand new showrooms across the Emirates. Marking the launch of the new partnership with IEM, a subsidiary of Ali & Sons Holding LLC, the new showrooms will bring the British-born car brand’s exceptional model line-up to more customers in the UAE than ever before.

The new showrooms are now fully open to customers in Dubai on Sheikh Zayed Road, Abu Dhabi in Zahiyah Downtown, and Ras Al Khaimah on the ‘Auto Mile’. Representing a major investment, they will ensure that customers receive the very best possible retail and after-sales support, in line with MG’s standing as a leader in the delivery of customer satisfaction.

Customers can choose from an impressive range of MG’s stylish, exceptionally well-equipped, great value cars. These include the 2020 Middle East Car of the Year, the MG HS, which is designed to put the "sport" back into SUV. Also available is the Middle East’s 'Best Sub-compact Sedan', the new MG5, as well as the MG RX8 seven-seater SUV, the MG RX5 SUV, the MG 6 sedan, the MG ZST sub-compact SUV and the fully electric MG ZS EV. All models come with a best-in-region manufacturer warranty of six years or 200,000km.

To celebrate both Ramadan and the showroom launches, a range of exceptional offers are being offered during the holy month for current and new customers alike. Every new MG bought comes with one year’s free insurance and free registration. Additionally, buyers will win either an iPhone 12 or fuel worth AED 1,000, as well as free servicing up to 200,000 km and a chance to win back the value of their car. For existing owners, an ‘MG Safety campaign 2021’ offering discounted services and essential safety-related parts, runs until 30th April.

The 1,000sqm showroom in Dubai has room for 15 cars and features a 7m x 5m outdoor LED screen and a dedicated “Celebration Area” where customers receive their new vehicle. In Abu Dhabi, a 700sqm showroom is located in one of the most prominent buildings in the city, while the huge 1600sqm Ras Al Khaimah facility also houses service and spare part functions. All three locations have dedicated electric vehicles areas, showcasing MG’s work ushering in the age of electric mobility.

IEM also has three dedicated service centres across the UAE and will be manned with almost 100 after-sales representatives and equipped with 32 work bays. In Dubai a 2,700sqm facility is located in Al Khabisi in Deira, in Abu Dhabi, the service centre is located in Al Mussafah, while a 600sqm facility in Ras Al Khaimah is attached to the new showroom.

Mr. Mohamed Ali Khalfan Al Dhaheri, Managing Director of Inter Emirates Motors, said: “The launch of these three showrooms, with the expectation of more to follow by the end of the year, demonstrates the depth of our confidence in the MG brand, and our commitment to both new and existing MG customers in the Emirates. With our shared passion for heritage, trust, and delivering unmatched experience, we are extremely excited about the potential for this new partnership.”

Tom Lee, Managing Director of MG Motor’s Middle East operations, commented: “Ali & Sons has an excellent reputation for delivering high-quality customer service and comes with a vast automotive experience. We have high ambitions for the MG brand in the Middle East and we are delighted to tie up with IEM who will help drive our sales and grow the brand further in the region. Together, we are looking forward to making the same impressive impact on the UAE car market as MG has done elsewhere around the region over recent years.”

The MG brand officially returned to the Middle East in 2015 and has enjoyed remarkable success ever since, last year breaking into the top 10 of car manufacturers across the GCC. Launched in 1979, Ali & Sons is well established in the UAE and long been aligned with some of the globe’s most prestigious automotive brands. Now, through IEM, MG customers across the Emirates can benefit from the Group’s unparalleled industry experience.

Showroom opening timings

• Saturday – Thursday: 9:00 AM – 8:30 PM
• Friday: 4:00 PM – 8:00 PM