Maserati launches Certified Pre Owned Program in the Middle East
In a bid to increase its market share and target a larger clientele, Maserati launches its certified pre owned program, ‘Officine Maserati’ with plans to roll it out in markets across the Middle East and Africa region. Countries to benefit from the move include UAE, Bahrain, Saudi Arabia, Oman, Jordan, Lebanon, Kuwait, Morocco, and South Africa.
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The Officine Maserati Certified Pre Owned Program (CPO) underlines the unique mix of care, advanced training and capabilities that are offered with Maserati vehicles. All vehicles included in the scheme undergo a rigorous 121-point inspection by Maserati factory-trained technicians and are reconditioned to the brand’s standards.
“Our new Officine Maserati CPO Program will further strengthen our promise of being ‘the absolute opposite of ordinary’ for our valued customers even when buying a pre-owned vehicle. The program offers full peace of mind through the thorough steps taken when accepting a vehicle into the Officine Maserati CPO Program especially with the extensive 121-point check and the full vehicle reconditioning” said Luca Delfino, General Manager Middle East and Africa.
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The purchase of an Officine Maserati CPO vehicle is accompanied by an unlimited mileage warranty for up to two additional years (which is transferable) and a detailed customer welcome pack, including a CPO certificate.