Kia prepares to launch K8 sports sedan in the Middle East
Kia has revealed the first official images of the K8 – the first model to be unveiled following the rebirth of the brand and its new identity. Claimed to be a sports sedan, the K8 represents a new model name and category in the brand’s line-up, while building on the success of the K7 (formerly known as the Cadenza).
“Following our recent company rebrand, we keep moving toward our new brand values with a new model – the K8. This modern sedan has been designed with innovation and elegance at its very core,” said Karim Habib, Senior Vice President and Head of Kia Global Design Center. “While paying homage to the K7, the K8 looks to the future. Its progressive exterior takes on character and emotion, and combines those qualities with an expressive looking front and a dynamic swooping rear, giving the K8 a high-quality, premium presence that takes direct inspiration from some of the world’s most technically advanced yachts.”
At the front, sits a new signature frameless ‘tiger nose’ grille that gives the K8 presence and authority. The frameless grille, which is integrated within the front bumper to give a clean yet expansive look, features an intricate diamond lattice designed to express the movement of light.
The elongated K8 flaunts a sporty side profile with a dynamic character line that runs the length of the sedan and takes inspiration from yachts sailing across calm waters. Completing the progressive yet elegant front and the side profile is a dynamic and muscular rear-end that re-interprets the sedan of today as a modern ‘fastback’ passenger car.
The K8 is set to offer a comfortable yet high-performance driving experience that will complement the simple, ergonomic ‘first class’ interior. Due for market launch later this year, more information on the K8 will be made available in the coming months.