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Leslie Ramsoomar, Deputy Managing Director at Renault Middle East, shared his insights on Renault’s performance in the Middle East, on our recent trip to Paris for the launch of the all-new Koleos and Talisman.
Q. What are the main characteristics of Renault customers in the GCC and how would you define them?
The GCC is a huge market with many countries and numerous nationalities, making it difficult to pinpoint exact characteristics of customers. On the whole, we can say that our customers look out for value for money, good quality, and high specs, all of which Renault has been consistently offering.
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Q. What can the GCC and the UAE in particular, expect from Renault in the upcoming months?
We have a few new launches in the pipeline, but I am unable to provide you with much information about them at this point in time. The Renault Koleos and Talisman which will be launching in Q4 of 2016, will portray the brand in a new light to customers in the UAE.
Q. How would you rank Renault’s current performance in the UAE?
As a brand, we’re happy with Renault’s performance in the UAE market. Although the market is down by 20% on the whole, Renault’s performance is up by 12% since last year. We have also gone on to increase market share by 0.8% since last year.
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Q. Talking numbers, could you shed some light on Renault’s market share in the Middle East?
At this very moment, Renault holds a 2.6% market share in the Middle East.
Q. What are your views on the GCC market and what challenges are you currently facing?
The GCC is currently going through a rough patch with markets down by 20%, or even 30% in certain areas. While this presents a challenge, we’re happy with Renault’s performance and are managing to increase our market share.