Ford introduces special driving program for women in Saudi Arabia
Aiding Saudi Arabian women with the power of mobility, Ford Motor Company is hosting a special Driving Skills for Life program with Effat University. The driving program – DSFL For Her – follows the landmark decision made last year by the Kingdom, as decreed by His Highness, King Salman bin Abdulaziz Al Saud, to lift the ban on women driving in the country.
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“Ford Motor Company was built on the belief that freedom of movement drives human progress, so we are honored to have the opportunity to support women in the Kingdom during such an extraordinary time, and to welcome them to the driver’s seat,” said Jim Vella, president, Ford Motor Company Fund. “Our DSFL For Her provides access to training and experiences that will help women feel safe and confident as they get behind the wheel.”
Based on its award-winning global safe driving initiatives, DSFL has customized an introductory course which focuses on building women’s confidence behind the wheel, expanding their automotive knowledge, preparing them to take their driving lessons and instilling safe driving practices before they tackle public roads.
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This will be the first-ever DSFL For Her introductory course anywhere in the world, with certified trainers providing the training on closed roads at Effat University’s Jeddah campus. The four-day DSFL For Her, held between March 5th and 8th, will train more than 250 Effat University students, incorporating four specific modules of in-vehicle experience: Learning About Your Vehicle, Distraction, Impairment, and Braking, preceded by a briefing with the lead instructor.