Ferrari posts record profits

  Automakers all over the world have only one target – to sell more cars. This is not quite right in Ferrari’s case as it has sold fewer models in 2013 intentionally and made more money. This unusual business strategy was implemented in 2012 for one purpose only – exclusivity. If the Ferraris are rare on the road, they can be sold for a lot more. This strategy has given fruitful results as Ferrari has posted revenue of 2.3B euros which is 5% more than 2012 and it has sold 5.4% fewer cars. This meant a profit of nearly USD 500M. Bear in mind that most of this cash is reinvested in R&D. Moreover, this has also strengthened the Ferrari brand value as it has been awarded the most powerful brand for second year in a row.