Al Tayer Motors honoured with Henry Ford Excellence Award 

Al Tayer Motors has won the prestigious Henry Ford Excellence Award by Ford for achieving the highest level of overall customer satisfaction for sales and service in the Middle East. The official Ford and Lincoln importer-distributor was given the award by Ford’s International Markets Group President and automotive industry veteran Dianne Craig.

Established back in 1982, Al Tayer Motors has been the official distributor for Ford, Ford trucks and Lincoln. The dealership has always taken care of customer satisfaction in its 40 years in the region be it sales of after-sales service. 

Dianne Craig presented the award to Ahmed Humaid Al Tayer, Director; Managing Director, Saeed Humaid Al Tayer; Chief Executive Officer, Ashok Khanna and other senior members of Al Tayer Motors management team at the distributor’s flagship Sheikh Zayed Road facility. 

Al Tayers offers all the leading Ford vehicles like the Ranger Raptor, F-150 and has also started accepting booking for the reincarnation of the iconic Ford Mustang Mach 1 via its app. The group offers customers the option to book cars online or visit the dealership and check them out in person. 

"Witnessing the remarkable progress Al Tayer Motors has made in Dubai, a city which itself is globally renowned for its progressive and fast development in the past 50 years - has been inspiring. From their impressive showrooms, their service facilities to their outstanding client-centric approach, they are indeed well-deserved recipients of the Henry Ford Excellence Award for 2021,” commented Dianne Craig.