More than the product, it is the experience they get which invites more customers to visit an organisation and keep the business afloat. For the past several years, companies have been investing a huge chunk of moolah in generating consumer insights and tailoring their enterprises in such a way which leads to exceptional levels of service quality and engagement.

Realising the benefits of this, Al Masaood Automobiles, the authorised distributor of Nissan, Infiniti and Renault in regions of Abu Dhabi, Al Ain and the Western region, has collaborated with Kanari, which is a Dubai-based experience management technology company which critically appraises consumer feedback to brew insights in consumer feedback and aid its clientele in augmenting consumer experience.

Programs bespoke to suit the diverse and unique needs of Al Masaood Automobiles such as experience measurement solution will allow the firm to interact with a relatively higher number of people than it did previously and reopen doors to those customers who had to turn their heads away from the brand due to their dissatisfaction.

For a product or brand to excel, an organisation must be obsequious to the market needs and processes in addition to the target customer base’s requirements and ideologies. Through the methods and plans of Kanari, the distributing company will be able to better judge its consumers and mould its products, marketing strategies and processes according to their aspirations and behaviour. This also makes it a tad easier to draft training plans and those involving the organisational structure to make sure that both, the consumers as well as the employees are satiated.

Kanari is likely to play an indispensable role for Al Masaood to make it appear stronger than ever before with its current-gen strategies to deal with even the most fastidious clients and offering them with a unique service experience.

Highlighting its ‘Customer First’ approach, Stephan Davies, General Manager-Customer Experience and Network Development at Al Masaood Automobiles said convincingly, “At Al Masaood Automobiles we have all-encompassing ‘Customer First’ approach, therefore we ensure that the whole organisation has visibility on what our customers think, feel and, say. Through our collaboration with Kanari we have digitised and automated our systems to receive real-time insights from our customers. Thanks to their innovative platform, we are communicating with a very wide customer base easily and listening to their feedback to better understand their needs and taking action to improve their customer journey. Moreover, our cooperation has allowed us to tailor-make our customer experience systems and dashboards to holistically measure customer experiences across various touchpoints. We welcome this partnership and look forward to working closely with the Kanari team to further enhance customer experience at Al Masaood Automobiles.”

Expressing gratitude for letting Kanari to partner with Al Masaood Automobiles, Subhi Farah, CEO of Kanari commented, “We are very delighted to see Al Masaood Automobiles leveraging Kanari’s technology to listen to customers in real time, adapt to customer expectations and drive improvements in the customer experience. And we look forward to supporting Al Masaood Automobiles in their CX transformation and in generating actionable insights and a positive ROI on experience.”

Such moves are crucial to cater to the youth which conceals a radically different personality and looks for a lot more than just a turnkey product that’s feature-laden. It is expected that more brands in the future will adopt such new measures to gain competitive advantage and win the allegiance of their customers they seek to serve well.

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